'Save the fish' aims to encourage people to regulate their own energy consumption.
It provides instant feedback on a household’s energy by raising and lowering the level of water in a regular fish tank.
The more electricity is used, the lower the water level will be and vice versa. No one will want to kill the fish, so no one will let the water level get too low. In doing so, energy will be saved. This project won second prize at the D&AD Global Student Awards 2006.

© J.Godfrey Wood and F.Chak 2006