£used is a plug that aims to reduce domestic electricity use by making users aware of the financial implications of their current energy usage habits. Each plug shows the projected cost of an appliance if it was used in its current state for a year. It is hoped that a better understanding of the relative costs of electrical appliances will encourage the development of more sustainable usage patterns; where people will use less in order to pay less. £used was awarded a Red Dot 'Best of the Best' Award and given an honourable mention at the 2006 D&AD Global Student Awards

© J.Godfrey Wood and F. Chak 2006