Does humanity’s perception of ‘good’ design really rely on a label; an actual end product and convenience over price, achievement and individuality? Are we so poorly educated that we can not distinguish between a ‘good’ design and a ‘bad’ one? Do we value a product that we will have to invest energy and time into? If not why not? If people are too lazy or it is too ‘inconvenient’ to live and buy responsibly how can the respondible designer, as a product, contributor and critic: disease, symptom and cure in a mass consumerist society truly be of use?

© J.Godfrey Wood 2005